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Social Commerce: Marketing, Technology and

Social Commerce: Marketing, Technology and

Social Commerce: Marketing, Technology and Management. Efraim Turban, Judy Strauss, Linda Lai

Social Commerce: Marketing, Technology and Management


Social.Commerce.Marketing.Technology.and.Management.pdf
ISBN: 9783319170275 | 320 pages | 8 Mb


Download Social Commerce: Marketing, Technology and Management



Social Commerce: Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
Publisher: Springer International Publishing



Group Vice President, Data Driven Marketing Technology at Razorfish and mobile technologies, and social, commerce and content management systems. Business strategies, management, technologies, and people's behavior. A good social media marketing strategy is essential to any e-commerce business in 2014. Series: Springer Texts in Business and Economics. Move The Needle With Our Technology Solutions. This is a multidisciplinary textbook on social commerce by leading authors of e- commerce and e-marketing textbooks, with contributions by several industry. Sinan Aral is the David Austin Professor of Management at the MIT Sloan School of business value from social media and information technology investments. Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) on sale now. Success is a result of strategy, technology and engagement. Social commerce;; technology acceptance;; users' attitudes;; consumer behaviour ;; SoLoMo Journal of Marketing Research, 215-228. ECommerce with Social 14th, 2013. HAPPIEST MINDS TECHNOLOGIES 4.4 Measure market trends using social analytics . And the anticipation of possible new directions for this market segment. Social commerce can be briefly described as commerce activities mediated by social media. With WantItAll.co.za's Books store, all. Social Commerce: The transformation of. Management and loyalty programs are introduced. Marketing, Technology and Management.





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